Pricing Architecture: Essential Framework for Strategic Revenue Optimization
How do companies decide what’s fair when setting up different pricing models? Most use fences to group customers and bundles to package…
Notification Guide: Essential Steps to Configure and Manage System Alerts Effectively
Email marketing needs close attention to a few core practices that keep both businesses and customers safe. We have to get permission, make…
Cohort Retention: Essential Metrics for Measuring Customer Loyalty and Business Growth
Customer retention shapes the success of every business. When we know how many customers stick around, we can make smarter decisions about…
Internationalization Product Roadmap: Strategic Framework for Global Market Expansion
Expanding into global markets isn’t just about translation. Companies face a tangle of challenges—dates, currencies, text direction, and local…
Go-to-Market Strategy: Essential Framework for Successful Product Launches
TL;DR We match our go-to-market strategy to four key factors: price, complexity, time-to-value, and buyer type. Each product line sticks to…
API as a Product: Building Scalable Business Models for Developer Success
Managing APIs as products isn’t just a technical decision—it’s a commitment to doing things right from the start. We have to pay close…
Onboarding New Customers: Essential Strategies for Successful Client Integration
User experience designers lean on specific patterns to help people navigate digital products. These patterns tackle common hurdles folks face…
Now Next Later Product Roadmap: A Strategic Framework for Agile Product Planning
TL;DR The Now-Next-Later framework focuses on outcomes instead of specific dates. Teams connect each card to business goals using OKRs and…
RICE vs WSJF: Comparing Agile Prioritization Frameworks for Product Management
TL;DR RICE measures impact-per-effort. WSJF focuses on urgency-weighted value for prioritization. We use RICE for team backlogs when we can…
NPV for PMS: Essential Valuation Methods for Portfolio Management Services
TL;DR We use net present value (NPV) to weigh our options by turning future cash flows into today’s dollars. NPV, payback months, and…