Frameworks

Frameworks are how we make faster, better product calls—without hand-waving. We have practical guides to JTBD (to frame the problem), RICE vs. WSJF (to pick the next bet), go-to-market strategy (to match launch to price/complexity/buyer), and pricing architecture (to capture value). Each piece is crisp: when to use it, trade-offs, B2B vs. B2C nuances, and copy-ready templates you can steal for your next roadmap or launch.

Frameworks

7 Min Read

An organized illustration showing a central building surrounded by interconnected price tags, charts, and currency symbols representing pricing structure.

Rashdi Chowdhury

onAugust 31, 2025

Pricing Architecture: Essential Framework for Strategic Revenue Optimization

How do companies decide what’s fair when setting up different pricing models? Most use fences to group customers and bundles to package…

Frameworks

5 Min Read

A diverse team of business professionals collaborating around a digital table displaying market analysis charts in a modern office with a city skyline visible through large windows.

Rashdi Chowdhury

onApril 21, 2025

Go-to-Market Strategy: Essential Framework for Successful Product Launches

TL;DR We match our go-to-market strategy to four key factors: price, complexity, time-to-value, and buyer type. Each product line sticks to…

Frameworks

6 Min Read

Rashdi Chowdhury

onFebruary 24, 2025

RICE vs WSJF: Comparing Agile Prioritization Frameworks for Product Management

TL;DR RICE measures impact-per-effort. WSJF focuses on urgency-weighted value for prioritization. We use RICE for team backlogs when we can…

Frameworks

5 Min Read

A group of professionals collaborating around a table with charts and digital devices, focusing on a holographic interface showing interconnected customer needs and solutions.

Rashdi Chowdhury

onApril 30, 2020

JTBD Jobs to Be Done Framework: A Strategic Approach to Understanding Customer Needs

TL;DR JTBD stands for Jobs To Be Done. This method helps us build products around the progress people want to make. We focus on customer jobs,…