Onboarding New Customers: Essential Strategies for Successful Client Integration
User experience designers lean on specific patterns to help people navigate digital products. These patterns tackle common hurdles folks face…
Painted Doors Vs Fake Doors Choosing The Right Demand Test When And How To Use Each Ethically: A Complete Guide To Ethical Market Validation
TL;DR Painted doors and fake doors let us test product ideas before we build them. Painted doors check for basic interest, while fake doors…
JTBD for B2B Mapping Buyers and Users Without Getting Lost: A Strategic Framework for Product Teams
In B2B, you’ve got lots of stakeholders hiring your product for their own reasons. Economic buyers, champions, technical evaluators, admins,…
Discovery Loops You’ll Actually Run Next Sprint: A Practical Framework for Product Teams
TL;DR A discovery loop runs for a week. Teams turn questions into decisions by running 3-5 interviews and building a quick prototype, usually…
Minimum Viable Product: A Strategic Approach to Product Development and Market Validation
TL;DR A minimum viable product (MVP) gives users real value right from day one. They shouldn’t need hand-holding to get something useful…